SPRING LOVE

Unlike most other earlier events organized by theLOOP, Spring Love opted to embrace the outdoors. Spanning four years, the franchise welcomed around 10,000 to each of its events that by utilizing mobile stages were held all over the islands at beach resorts as well as the wilderness. The brand also worked to promote tourism by partnering with hotels boasting vast open spaces that were turned into hedonistic havens of good vibes, once even turning Taiwan’s most renowned tourist site CKS Memorial Hall into a mini music paradise.